The Memphis Metal Museum is one of the only museums in the United States dedicated entirely to the art and craft of metalwork; celebrating everything from blacksmithing and bladesmithing to sculpture and contemporary metal artistry. Rooted in craftsmanship, history, and transformation, the museum serves as both a cultural institution and a living workshop where tradition and innovation collide.

Our approach to the rebrand was inspired by the forging process itself. We crafted an identity that feels strong, refined, and intentional; balancing industrial grit with modern sophistication. Through sharp forms, bold structure, and a carefully honed visual system, the new branding captures the power and precision of working metal while giving the museum a more iconic and enduring presence.